Three points to take away
- 01
One experiment should answer one question.
- 02
Define sample size and stop rules in advance.
- 03
Carry failed results into the next-round knowledge base.
Experiment object
Fix product, market, attribution window, and baseline budget, then choose one controllable variable. Give each variant a clear hypothesis and unacceptable outcome.
The agent's role
The agent creates experiment records, monitors thresholds, archives evidence, and summarizes differences; an accountable owner approves scaling or termination.
Verification checklist before action
Check that each run changed only the planned variable and can be reproduced from logs.
Run a bounded trial with non-sensitive samples and retain successes, failures, and human corrections.
Before wider use, name an owner, data boundary, stop condition, and review date.