Three points to take away
- 01
Offer rules and actual prices must match.
- 02
Messaging needs frequency caps and opt-out.
- 03
Use incremental tests rather than attribution assumptions.
Testable recommendations
Let the system propose audience, timing, and offer hypotheses. Have operators confirm cost and compliance, then validate with a small controlled test.
Non-negotiable boundaries
Do not hide total price, preselect consent, fabricate urgency, or obstruct opt-out. Model metrics do not override user choice and truthful disclosure.
Verification checklist before action
Verify that experiment assignment, consent records, offer cost, and opt-out flows are fully logged.
Run a bounded trial with non-sensitive samples and retain successes, failures, and human corrections.
Before wider use, name an owner, data boundary, stop condition, and review date.